In a first-time move of this sort in a while, India’s food-tech major Zomato said it will rename to “Eternal,” marking a new chapter for the company. This is barely almost two years since the company started using the name internally. The company branded under the new move as it continues to expand into four key sectors: food delivery, quick commerce, live events, and kitchen supplies.“Something that was outside Zomato began to emerge as a massive driver of our future, and the company needed a new name in public eyes. And today, with Blinkit, I feel we are here”, Founder and CEO Deepinder Goyal told the shareholders why the company was rebranding, as the quick commerce unit turned out to become a major driver of future growth. The stock ticker will rename from ZOMATO to ETERNAL.Nevertheless, it is a fact that a name change has had no effect whatsoever on the Zomato brand’s name, and the application continues to use the same name. The company has been working hard to overcome investor mistrust since acquiring Blinkit in the middle of 2022, so this strategic move comes at a perfect moment.However, with Blinkit rising in success and quick-commerce services growing in India, interest among investors in the growth prospects of the company has been on the rise.“I have been a Zomato user for years, and the rebranding news to “Eternal” left me with mixed feelings. While I am happy to see that the company is exploring new frontiers and looking towards the future, especially after the success of Blinkit, it is good to know that Zomato is still ahead of the game with shifting market trends and innovating to be ahead of the curve.But then, I must admit that I am missing the name change. The name has now been part of my food ordering life for too long, and it is all so deep in ease and variety. I do not think that I am ready to get up and down the moon to place an order through “Eternal” instead.What’s giving me the heebie-jeebies is that the quality of service and variety of offerings do not alter. If the rebranding leads to new features, upgrades, and benefits for the consumers, then I’m more than happy to be included. But if it’s a makeover exercise, then I don’t know what all the furor is about.All I wish to do, as a customer, is to ensure that the company does not lose the very essence of what made Zomato so great in the first place: customer focus, variety of offerings, and ease of ordering. And if “Eternal” is able to seize these strengths, innovate, and expand, I am all set to see what the future has in store for me.” – Sreyashree Adhikary, Consumer of ZomatoThe quick-commerce markets have seen exponential growth over the recent period, with Blinkit and Swiggy’s Instamart at the top, forcing local retailers of the region to come up with their quick-commerce services: Reliance’s JioMart, Amazon, and Walmart’s Indian arm.This brand, “Eternal,” is all ready to bloom as a new brand from Zomato and is looking to rise up and touch the future opportunity of usage of a business portfolio and strong quick-commerce capabilities that can be leveraged in the long term. Innovation and customer delight form a beautiful blend that would accompany this brand on its journey for long-term traction in the Indian e-commerce realm. Stay updated with the latest news.
By Anusmita Bhatta
Reporting for True To Life News Media Pvt. Ltd.