As the festive season approaches, Myntra is all set to launch its biggest festive fashion festival, Big Fashion Festival (BFF). This fourth edition of BFF will feature an unmatched collection of over 2.3 million styles from over 6000 brands, spanning fashion, beauty, and lifestyle products. With over 8 million customers expected to attend the festival, Myntra has scaled its systems to accommodate around 1 million concurrent users during peak hours.BFF promises to bring innovation and unique shopping experiences to the forefront. It will include hero collections, cross-brand collaborations, and exciting celeb-brand partnerships. Over 150 new launches, as well as the debut of 50 new made-in-India D2C brands celebrated under the Myntra Rising Stars banner, will offer a diverse selection for both men and women across fashion, footwear, accessories, and home. The D2C segment has shown an impressive 70 percent growth on Myntra this quarter.The Indian wear segment, an integral part of festive wear, has been expanded to include 4.5 lakh styles, catering to the growing demand. The collection covers both men’s and women’s segments, offering a range of premium and premium styles across light and heavy Indian wear as well as fusion wear. The fusion collection alone, with 45 thousand styles from over 1000 brands, is expected to be a hit among Gen Z customers looking for an Indo-Western look.International brands are gaining a foothold among shoppers, with over 20 popular global brands joining BFF this year. Shoppers can also expect festive collections from leading brands like H&M and Mango, specially curated for Indian consumers.Myntra’s beauty and personal care portfolio has grown significantly, offering over 90,000 SKUs from over 1500 brands, including over 200 international brands. The home category, which is witnessing a 50 percent year-on-year growth in demand, will grow further with the addition of over 50,000 new home products to the catalog.To further enhance customer engagement, BFF has introduced innovative offers like Curtain-Raiser Deals, Grand Opening Hours, Brand Mania, and limited-time deals. Customers will enjoy a number of great offers, including a 15 percent discount on using Myntra’s co-branded credit card in association with Kotak Mahindra Bank. Additional payment offers will be available through partners like ICICI, Kotak, Paytm, and Cred.Talking on this topic, Rina Pandey, who works as media manager at Myntra, said, “The event will offer rewards to customers who shop above a certain amount, including gold coins, trolleys, and backpacks. With over 350 brands from over 5600 stores across 150 cities showcasing a unique collection of 200,000 styles, BFF promises to be a spectacular festive shopping event.Myntra is also rolling out its short-form video platform, Myntra Minis, which will feature over 500 offer-based videos during the event to enhance the shopping experience. Renowned creators will also participate to increase the visibility of this spectacular festive event.”
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